Why a PIM system?
At ConnectingTheDots we still receive many questions such as “Does our organization need a PIM system” or “What can I use a PIM system for?” To answer that question, we first start by answering the question, what exactly is a PIM system?
What is a PIM system?
In a Product Information Management (PIM) system, a company manages and organizes all relevant information about the products it produces or sells.
Who is a PIM system intended for?
A PIM solution is aimed at companies that produce or sell many products. These can be manufacturers (manufacturing industry), trading companies and retailers. These are generally companies that deal with large quantities of end products and parts. To keep an overview of this, the PIM system is a solution. You can read more about this in our step-by-step plan: “How do you organize product content creation for a larger range?” With a PIM system, these companies have a software system for managing digital product information. The product information can be published from the PIM system to sales channels. Such as the webshop, marketplaces, cash register systems or catalogues. Of course, the product content from the PIM system can also be distributed to internal systems such as ERP, CRM or BI.
In a PIM system, product information can be optimized for sales, and relationships between products can be established.
What are typical problems when managing product information without a PIM system?
Within companies that do not yet work with PIM software, product information is usually managed in various databases and other systems. This leads to several problems, such as:
- There is no complete overview within a company of the product range that is carried
- The product information is recorded in a different way per system
- The product information is not complete
- The product information is not up to date
- The product information is not correct
- The product information is not suitable to entice customers to purchase, or is not well prepared from an SEO perspective
In short, there is no one central source or system in the company in which product information is managed. As a result, working with product information is not exactly fun. It is complicated, prone to errors and, above all, takes a lot of time.
Why should you use a PIM system?
A PIM system creates order in chaos. This is the basis on which product content can be optimized. For example, to improve findability and marketability. In other words: When companies that have many products to manage start working with a PIM system, there are many benefits to be gained in the areas of:
PIM ensures efficiency
- Product content only needs to be entered once, or imported once into a PIM system
- Consulting product information becomes easy, because there is a central system in which all product information is available
- Different departments can collaborate with each other on product content in a PIM system
- The above points save time and annoyance, and can shorten the “time to market” of new products
Being able to rely on product information
- Product information is stored in a clear format in a PIM system
- All product information is managed according to a clear product classification in a PIM system
- A good PIM system signals product content that does not meet the quality requirements
- From the central system, product content is published to all channels of a company that contain product information. need. Such as the webshop, the cash register system and so on. This means that the organization can trust that the product content is consistent and of equal quality across all channels
PIM software improves the marketability of products
- Possibilities (tools) for optimizing product content that increase the findability of products in search engines
- Possibilities (tools) for optimizing product content that entice the customer to purchase the product
- Creating product relationships between products to reduce the number of lines per increase orders
- Optimizing product content to help customers make the right choice, thus reducing returns and customer frustration
How does a PIM system from ConnectingTheDots work?
Due to the increase in providers and the number of channels (such as the internet, social media, points of sale) and an increasingly demanding customer, the importance of good product content is increasing. Especially in digital channels, accurate and appealing product content is vital to ensure that your product range is found in Google and then to entice the customer to purchase. Curious about what ConnectingTheDots can do for you? Then take a look at our PIM page or make an appointment immediately.
Tip: In addition to the ConnectingTheDots PIM system, our PIMeCommerce solution may also be interesting. Why? Because good product content is a prerequisite for successful e-commerce. And for good product content that increases conversion, you need PIM.
Has the PIM system also aroused your interest and are you curious about what is going on in the world of PIM? Then also read our other blogs: “Product content creation viewed differently; what can you do with application information?” And “Product Information Management in retail and wholesale”.
Do you see the possibilities for your company and would you like to know more? Please feel free to contact us or request the demo.
