Clear profiling on Product Information Management and eCommerce software thanks to great product content
Zwolle, 6 October 2017 – with the opening of their new premises and the unveiling of the new brand, ConnectingTheDots will from now on be the continuation of the decade-old ID interactive. The ConnectingTheDots brand is a better fit for the company’s current objectives and is perfect for its new positioning. The ambition of ConnectingTheDots is to be able to offer the appropriate solution to brand owners, wholesale and retail in the areas of both product information management and e-commerce. The opening celebrations and ‘rebranding’ as ConnectingTheDots were conducted by René de Heer of the municipality of Zwolle whose responsibilities includes finance.
The ‘rebranding’ of ID interactive to ConnectingTheDots fits perfectly with the company’s experiences over recent years, its innovative power and its ambitions. “The opening of our new office is a milestone in our existence. We have taken this as an opportunity to introduce a more suitable name for the company! ConnectingTheDots does not just stand for what we do, it is also a name which conveys who we are”, says Arnout Schutte, managing director of ConnectingTheDots. “It implies connection. But for us it goes beyond just data. We have a collective fascination – call it an obsession – for software and developing software systems. Our breadth of knowledge and experience allow us to offer the right solution for many issues in product information management and e-commerce.”
ConnectingTheDots is convinced that great product content helps companies grow. Certainly, unique product content ensures that products get found more often, customers get the right product information and are drawn to make purchases. However, the creation of great product content is human work and can only come about through tranquillity and control.
Arnout Schutte: “So we don’t just facilitate the connection, we interpret it too. For each new project we investigate and analyse what needs to be interconnected on both a technical and a human level. ConnectingTheDots first brings order from chaos, connects and stays close at hand. Once we connect, we stay connected.”
“Supplying a one-size-fits-all system and wishing the customer good luck is not the way we do things”, adds commercial director Max Schrevelius. “Product management and e-commerce still involve teamwork. We do find out which configuration a company needs, and implement it using standard software. Only when all departments cooperate on product content creation are real successes achieved.” “So we see PIM as a prerequisite. A reliable and consistent source of product content in an organisation. From that basis comes tranquillity. And that makes it possible to create great product content. This inspires the target group and leads to purchases.”
Each PIM solution implemented makes use of the same standard software. The set-up varies for each customer in order to create a situation where every department involved within an organisation can work together to create great product content. PIMeCommerce is usable for both B2B and B2C; an e-commerce solution including PIM, intended for high traffic web stores. Using a management environment that incorporates PIM, multiple web stores can be operated. And an important aspect for companies with international ambitions: PIMeCommerce can be set up as multilingual.
From its new office and under its new flag, ConnectingTheDots finally has a solution for almost every issue in product information management and e-commerce. A solution to provide its customers with control and tranquillity.