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PIM, AI and Machine Learning, a number of options


Machine Learning and Artificial Intelligence, or AI, topics that are booming at the moment. Can you also do something with AI and Machine Learning in the field of product management? And if that is the case, how can you make it work for you in combination with PIM? At ConnectingTheDots we have been working on AI and Machine Learning in combination with product management for some time. In this blog we would like to propose a number of practical options that are relatively easy to apply in a PIM system.

Product recognition through images

You can apply Machine Learning to product images. Interesting information can be obtained from a product image through Machine Learning. This includes color indications, the type of product, and characteristics of the product. This information can then be used for a number of things.


Firstly the classification of products. Based on the information on a product image, such as the type of product, that a service such as Amazon Rekognition offers, a product can be classified in a PIM solution. What an efficiency improvement can be if employees have to do this manually in PIM. Secondly, the characteristics generated via Machine Learning. These can be used to automatically supplement missing product characteristics for products in PIM.


Product content populating

AI can be used to enrich product content. This includes, in particular, product descriptions, product titles, etc. That works as follows. Product features are sent to an AI tool such as ChatGPT from PIM. Consider characteristics such as product type, brand, color, material, season, etc. Based on this, an AI tool generates a product description that can be used on the product. In addition to an efficiency advantage, as the text does not have to be written by a product content specialist, is the fact that unique product content is generated. Of course you can also go a step further. You can also use an AI tool to generate multiple descriptions for a product


Of course you could combine both examples. So first generate product characteristics based on a product image. And based on these obtained characteristics, an AI tool generates product descriptions. In short, Machine Learning and AI are powerful tools in the field of product management. The choice is yours! However, remember one thing: make sure you always check the output (randomly). AI and Machine Learning do not yet work flawlessly.


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