How CTD PIM helps Accell Group to achieve one product standard

Accell Group, better known in the Netherlands as the parent company of the Batavus, Sparta, Koga and Loekie brands, among others, focuses internationally on the middle and higher segments of the market for bicycles, bicycle parts and accessories. In Europe, Accell Group is the market leader in bicycles, measured in turnover, and employs approximately 3,000 people worldwide.

Network van time-to-market

Thanks to CTD PIM, Accell Group can automate processes, which leads to a shorter time-to-market. In addition, Accell Group can achieve efficiency gains in the field of content management through a standardized product portfolio for all brands, and synergy is achieved in the descriptions. The MDM/PIM system thus creates a 'global' truth for Accell Group.

High degree of configuration

ConnectingTheDots PIM can easily be adapted to the wishes of the Accell Group, instead of the other way around. This is due to the high degree of configuration, even if it concerns standard software. For Accell Group this was a significant advantage compared to many other providers.

Data Boarding

The real star is the 'Data Boarding' module. This allows price lists from suppliers to be read, analyzed and processed directly. This allows Accell Group to focus on managing deviations and no longer on juggling standard price and product updates from different suppliers. The Product Information Flow is praised for allowing various departments within Accell Group to collaborate effectively, so that products are enriched and optimized. The ability to align this process with the Accell process, along with powerful reporting capabilities, makes it a valuable asset.

More information

Curious about the implementation of CTD PIM at Accell Group and the tangible benefits it has delivered? Please feel free to contact us!