Logo ConnectingTheDots
Azerty logo

Optimized Product Management and Efficient Pricing at Azerty with ConnectingTheDots' CTD PIM Enterprise


Azerty, a leading player in the electronics and information technology sector, has successfully implemented ConnectingTheDots' CTD PIM Enterprise to manage and optimize their entire portfolio. The PIM system acts as the beating heart of Azerty's product information management, with the land range serving as the central hub for enrichment, optimization and defining product relationships.

One central Hub

The entire Azerty range is managed and optimized in CTD PIM Enterprise. Here products are enriched, optimized and provided with product relationships. The flexibility of the system makes it possible to implement updates quickly and consistently, while adjustments to the range are immediately available in every publication range, including the Azerty webshop.


Features of CTD PIM Enterprise:

  • No limit to the number of products to manage. User-friendly interface with quick functions for efficient product management


Tailored to Markets and Webshops

Azerty optimizes pricing per market and webshop using CTD PIM Enterprise. Different price lists can be set, including currency, tax, VAT and other conditions. Purchase prices from various suppliers are stored, and price formulas generate accurate sales prices for different price lists.


Benefits of Pricing Optimization:

  • Flexible adaptation to different market conditions Accurate sales prices generated via price formulas


Seamless data integration

Azerty uses the Onetrail import in combination with rich content from Icecat to retrieve product data, price data and stock data. The standard connection with Onetrail and Icecat in the platform ensures a streamlined information flow. During automatic or manual uploads, the system goes through a consistent procedure, including data normalization, classification and cleaning for optimal data quality.


Benefits of data integration:


  • Consistent and high-quality data in the PIM system. Efficient collaboration with data brokers and suppliers


The result

ConnectingTheDots' CTD PIM Enterprise has not only helped Azerty optimize product management, but also laid a solid foundation for dynamic pricing and seamless collaboration with external data providers. The result is a streamlined, efficient operation that enables Azerty to quickly respond to market demands and exceed their customers' expectations.

More information

Curious about the implementation of CTD PIM at Accell Group and the tangible benefits it has delivered? Please feel free to contact us!

Would you like to discuss the Azerty case further? Contact us!

Share by: