Insights

We regularly share our vision and opinion on current issues in the field of Product Information Management (PIM) and e-commerce. We try to make the knowledge we have collected over the years available to everyone who deals with product information and e-commerce.

PIM, AI and Machine Learning, a number of options

Machine Learning and Artificial Intelligence, or AI, topics that are booming at the moment. Can you also do something with AI and Machine Learning in the field of product management?

You can achieve e-commerce growth with product data

E-commerce is always expected to grow. At some point that stretch will run out with your own product range. So then you can think about expanding the range or using new sales channels.

B2B is also no longer possible without PIM

When you talk about Product Information Management (PIM), the emphasis is often on B2C. But B2B e-commerce is growing enormously at the moment.

Product management with PIM in practice

In e-commerce and retail, quality product information makes the difference nowadays. The appropriate tool for this is a Product Information Management (PIM) system.

Using product data for SEO optimization

In a world with approximately 1 billion websites and 60 billion pages online, where approximately 94% of Dutch people use Google and more than half only view the top five search results, online visibility is essential.

How can product information contribute to your online findability?

When you have a small product range, product information is often entered and enriched manually per product. This enrichment is an important step in the race for customer attention.

Product Information Management in Retail en Wholesale

Retailers and wholesalers often have to deal with many different suppliers. These suppliers all offer price lists or product sheets with product information in their own way.

Product content creation viewed differently; the importance of application information

I often see companies that have difficulty improving their product content in their PIM solution, usually deciding to add more product specifications to enrich the product information.

How do you organize product content creation for a larger range?

Good product information is made up of various types of data. Such as a description, USPs, images and product features.

Why a PIM system?

At ConnectingTheDots we still receive many questions such as “Does our organization need a PIM system” or “What can I use a PIM system for?”

Product Master Data Management with ConnectingTheDots

In addition to to PIM solutions, ConnectingTheDots also offers a system for managing Master Data Management (MDM).

PIM Software

Ecommerce

About

Contact

Nervistraat 2, 8013 RS, Zwolle

31 88 600 5900

hello@connectingthedots.nl

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