The Next Step in efficient product management and product optimization for Bijenkorf with CTD PIM

De Bijenkorf is the most inspiring, creative and sustainable department store, where everyone can feel special.

One reliable source of product information

De Bijenkorf uses CTD PIM to manage its entire product range. With a uniform data model and structured product classification as a basis, CTD PIM manages products and variants in different languages and locales, resulting in one reliable source of product information. This allows employees to work efficiently on the enrichment and optimization of products.

CTD PIM's Product Information Flow

The product information follows a streamlined approach in the PIM, allowing multiple teams and processes to collaborate effectively. CTD PIM is fed with master data, analyzes and processes it and automatically generates overviews for product samples to the studio. Copywriters receive notifications for checking and enriching new products with clear views in the Product Information Flow.

Best in class UX

Fully enriched products are automatically synchronized with downstream systems. Translations are exchanged and after approval they are synchronized with country-specific web shops. CTD PIM's user-friendly UX offers fast search options, editing capabilities similar to spreadsheets, and easy construction of ranges for publication to export channels.

Task-driven working

Employees can find task notifications clearly, while reporting provides insight into the accuracy and completeness of product information. Reports also show the progress of new products in the information flow, including the number of new products handled per employee/department.

More information

Curious about the implementation of CTD PIM at De Bijenkorf and the tangible benefits it has delivered? Please feel free to contact us!