Optimal reliability: KPN's Single Source of Truth with CTD PIM

KPN is a leading supplier of ICT services. With an extensive package of products and services, KPN serves a large number of diverse customer groups at home and abroad with various brands. From prepaid calling in the US to interactive HD television in the Netherlands.

Automated boarding of product information

KPN uses CTD PIM to manage product master data and product information. An important aspect is the automated boarding of product information in PIM, which is provided by various external suppliers.

Normalizing and cleaning data

Product classification and alignment take place during this boarding process. This means that after boarding new product information, there can be a normalized notation of product information and product master data.

Single Source of Truth

The product information is then prepared for publication by various departments in a product process optimized for KPN in PIM. A 'single source of truth' has been created for KPN when it comes to product information and product master data. In addition, through the use of PIM, KPN has gained control over the product range that it can and wants to offer its customers.

More information

Curious about the implementation of CTD PIM at KPN and the tangible benefits it has delivered? Please feel free to contact us!