Agri Retail's Welkoop: A complex and complete omni-channel e-commerce solution

Agri Retail, with its Welkoop formula, has the ambition to strengthen its position in garden and animal supplies both offline and online. The integration of bricks & clicks is the key to creating a powerful omni-channel proposition.

Challenge

The challenge lies in seamlessly integrating the physical and online shopping experience, where the online medium and the physical stores reinforce each other. The goal is to provide customers with optimal service, regardless of where they order products from Welkoop. There is also a focus on encouraging collection in stores, which offers additional opportunities for advice, additional sales and up/cross-selling. In addition, payment convenience and performance in the online store must be optimized.

Solution

ConnectingTheDots has its PIMeCommerce platform, which includes the implementation of a management environment with PIM, CMS and order management. The link with third systems such as the Agri Retail ESB is also integrated. The online store is enriched with optimized product information, advice pages, category/theme pages and brand pages. Customer participation is encouraged through after-sales emails and discounts on follow-up orders. Payment convenience is increased by offering the option to pay in store. Performance is addressed with the PIMeCommerce platform, optimized for fast filtering and a smooth user experience.

Results

After implementation, Welkoop has a seamless omnichannel experience for its customers. The online store is enriched with relevant information and advice, which stimulates findability, relevance and conversion. Collection in stores is encouraged, which creates additional sales opportunities. Customer participation is promoted, making Welkoop a reliable authority in the field of gardens and animals. The aspect of payment convenience and performance contributes to improved customer satisfaction and higher conversion in the online store. The overall result is a strengthened online presence and an improved customer experience for Welkoop.

Shopping Awards

• Winner of Best Online Store of the Year 2023Winner in the Animals category 2023Winner in the Animals category 2022

ABN AMRO Webshop Awards

• Winner in the Garden category 2023-2024
• Winner in the Garden category 2022-2023
• Winner in the Garden category 2020-2021
• Winner in the Garden category 2019-2020
• Winner in the Garden & Pet Shop category 2018-2019
• Winner in the Garden category 2016

More information

Curious about the implementation of our PIMeCommerce solution at Welkoop and the benefits it has delivered? Please feel free to contact us!