Build Your Own Box functionality for KIND with Salesforce Commerce Cloud

KIND (part of Mars inc.), a leading supplier of delicious and healthy snacks, approached ConnectingTheDots with the aim of improving their online shopping experience. The main goal was to allow customers to create a personalized snack box based on their preferences.

Challenge

KIND wanted to introduce a feature called “Build Your Own Box” for their online store, which would allow customers to easily customize their snack selections. The challenge was to create an easy-to-use and intuitive interface that seamlessly guided customers through the process of choosing snacks, selecting box sizes and potentially starting a subscription for regular deliveries.

Solution

Leveraging their expertise in e-commerce solutions, ConnectingTheDots has designed and implemented a robust “Build your own box” feature based on Salesforce Commerce Cloud. The "Build Your Own Box" feature has transformed KIND's online store into a dynamic and engaging platform. Customers now enjoy a personalized snack buying experience, which has led to increased customer satisfaction and repeat business. The subscription model has also contributed to a more consistent revenue stream for Kinder Snacks.

Most important features

1. User-Friendly Interface - We provided a visually appealing and easy-to-navigate interface. Customers are greeted with clear directions and visuals that guide them through the customization process.
2. Snack Selection - The heart of the feature lies in KIND Snacks' extensive catalog. Customers can explore a diverse range of snacks, categorized by type, flavor and dietary preferences. Each snack comes with detailed descriptions and nutritional information.
3. Box Customization - Customers can choose between two box sizes, suitable for 20 or 40 snacks. The interface dynamically updates to show available space as users fill their boxes, with a real-time preview of their personalized selection.
4. Subscription Option - To increase customer loyalty and convenience, we integrated a subscription option. Users have the choice to subscribe to regular deliveries of their custom snack box, ensuring a steady supply of delicious treats.
5. Delivery Options - We implemented a seamless checkout process with multiple delivery options, including the ability to schedule deliveries at preferred times for subscribers.

More information

Would you also like to expand your Salesforce Commerce Cloud with additional functionalities? Or curious how ConnectingTheDots can help you with a similar case? Please feel free to contact us!