B2B sales portal for Masimo's home entertainment products and spare parts

With her years of experience, Masimo is an established name in the home entertainment industry. With a global customer portfolio, they are active in more than 100 countries. With leading audio brands such as Bowers & Wilkins, Denon, Marantz, Polk, Heos, Definitive Technology and Classé, Masimo is driven to innovate, striving for perfection in audio.

Challenge

Optimizing the online sales process was a challenge for Masimo. Historically, Masiomo customers have enjoyed ordering benefits through sales representatives, making the shift to online customer orders difficult. In addition, there was no one fixed place for storing Product Content.

Solution

ConnectingTheDots' PIMeCommerce solution offers sales representatives the opportunity to enter orders on the go. The shift to more online customer orders, supported by ConnectingTheDots' PIMeCommerce system, reflects the gradual evolution towards a more efficient sales model. Seamless integration with SAP makes it possible for customers and sales reps to immediately place an order under applicable conditions.

Results

The PIMeCommerce system has played a crucial role in streamlining the sales process. More than half of total orders now come through the platform. Customers are now used to ordering online, which increases efficiency and allows sales representatives to focus on other aspects of the sales process, such as information and store presentation.

More information

Curious about the implementation of our PIMeCommerce solution at Masimo and the benefits it has delivered? Please feel free to contact us!