Improved efficiency by onboarding product information from different distributors and manufacturers into PIM

United Retail, a leading member of the Euronics International Group, has focused on the purchase and sale of white goods and brown goods, driven by the strong brands Electro World and Dé Witgoed Specialist. In a dynamic market with diverse distributors and manufacturers, there was a need for an advanced system to efficiently manage product information.

PIM implementation for efficient management

United Retail has taken an important step by successfully implementing CTD PIM. This system acts as the hub in product information management, allowing the company to respond flexibly to the ever-changing demands of the market.

Integrated enrichment

The PIM system enables United Retail to prepare product information for sale in a streamlined manner. This preparation includes both automatic enrichment and manual enrichment by specialized content experts. This holistic approach ensures a high degree of accuracy and relevance in the information presented.

Criteria-based effort determination

Not all products require the same level of attention. The PIM system uses criteria to determine how much effort is required to prepare a product for sale. This smart approach ensures that resources are used effectively, with the focus on products that can generate the most added value.

Swimming lanes in productinformatiestroom

Various 'swimming lanes' have been created within the product optimization process in the PIM system. This means that, for example, when launching a new range of HD televisions, more work is done on product enrichment than on products with lower complexity, such as a drip tray for a washing machine.

Add maximum value

The strategy is aimed at maximizing added value for products for which this is most profitable. This allows United Retail to focus on improving product information for products that have the greatest potential in the market.

Seamless publishing to downstream channels

The resulting product information from the PIM system is seamlessly published to various downstream channels. This allows United Retail to deliver a consistent and compelling brand experience across various platforms, including online stores, physical stores, marketplaces and affiliate platforms.

Consistent and effective customer service

The streamlined publication provides consistent and accurate information, allowing United Retail to effectively serve its customers while maintaining brand integrity across sales channels.

More information

Curious about the implementation of this PIM strategy at United Retail and the benefits it has delivered? Please feel free to contact us!