Support in realizing Harman's digital ambitions

ConnectingTheDots supports Harman, part of Samsung, in realizing its digital ambitions for an extensive portfolio of Harman brands such as JBL, Harman Kardon, AKG, Mark Levinson and more. ConnectingTheDots is involved in various projects, ranging from global product launches to setting up email marketing campaigns, developing landing pages, and functionally expanding the global commerce platform, Salesforce Commerce Cloud.

Challenge

Harman continuously faces the challenge of optimizing the digital presence of the various brands and at the same time managing various projects. This requires a structured approach in which close contact is maintained with all stakeholders. Furthermore, building specific functionalities, such as product registration and self-service support, requires precise planning, coordination and implementation.

Solution

The ConnectingTheDots team, which works exclusively for Harman, has developed an efficient approach to tackle the various challenges. Through accurate project management, the various projects and activities are effectively coordinated and managed. Regular reports provide insight into progress, allowing timely adjustments to be made.

The key to success is close collaboration within the team and with other stakeholders, sharing expertise and insights. This synergistic approach has led to the on-time and on-budget delivery of projects, such as product registration functionality and self-service support portals, as well as the successful setup of storefronts for exclusive brands such as Mark Levinson, enhancing the digital presence of Harman's brand portfolio has been significantly strengthened.

Results

ConnectingTheDots' efforts have led to a number of concrete results:

• Improving the user experience - The product registration and self-service support functionality has enriched the user experience and increased efficiency.
• Optimized online presence - The set up storefronts for exclusive brands such as Mark Levinson and InfinityLab have contributed to an optimized online presence and improved customer engagement.
• Increased brand awareness and customer loyalty - Global product launches and email marketing campaigns have increased brand awareness and customer loyalty.

More information

Curious about what ConnectingTheDots can do for your Salesforce Commerce Cloud webshop? Please feel free to contact us!