– how we see it
We write the name for our two services, PIM and eCommerce, as a single word. And that is not chance or a typo. It is deliberate, because in our experience these two services need each other in order to achieve growth in your online results.
Why? Because good product content is a precondition for successful e-commerce. And for good product content which increases conversions, you need PIM.
An example. Say you have web store, running well with 10,000 products. You have the ambition to grow to 100,000 products, but organising it is a problem. For that you don’t just need a powerful e-commerce solution, but also a PIM solution as a basis for product management.
ConnectingTheDots believes in the power of the combination: PIMeCommerce. Connecting the dots, once again. Of course, product content tailored to your target group ensures that your products will be found, customers will choose the right product and and leads to more purchases, more often.
– why ours?
PIM as a driver for e-commerce: it seems logical enough, but we stand apart from other providers because of our approach.
Often these solutions are offered separately, to stay with the metaphor: keeping the table and the bed apart. Two systems which work independently of each other: it is less efficient, unnecessarily complex and, above all, confusing. Put them together and the path to growth lies open before you. We believe in it. And it works.
It is not for nothing that we are the right choice for clients with high-end web stores, and our solutions have picked up multiple prizes along the way. In 2017 Kleertjes.com won a Shopping Award XL in the fashion category, for example.
The combination of your great product content and the ConnectingTheDots PIMeCommerce solution guarantees your success. Customers like Azerty, Sound United, kleertjes.com, Jan Linders Supermarkten and Welkoop have already experienced this.
– who is it for?
PIMeCommerce is suitable for both B2B and B2C.
PIMeCommerce is an e-commerce solution including PIM, intended for high traffic web stores. Using a management environment that incorporates PIM, multiple web stores can be operated. And an important aspect for companies with international ambitions: PIMeCommerce can be set up as multilingual.
PIMeCommerce in a B2B setup offers the option to configure customer-specific assortments, in combination with customer-specific pricing. Here again a management environment that incorporates PIM, multiple B2B web stores can be implemented.
PIMeCommerce main features
Based on PIM.
Without PIM there is no e-commerce. A management environment for web store management including PIM.
The web store can sell a stock assortment and/or combine it with a long tail assortment.
Price management and promotion rules.
Price management can be performed in the management environment.
Combine marketing content with the product offer, for example to create theme pages, landing pages or brand pages.
Of course a web store implementation needs to be responsive.
Option of linking in ERP, WMS and CRM systems.
Customer case studies
PIMeCommerce and kleertjes.com
Everything that babies, children, mothers and mothers-to-be need in cool designer clothing and shoes can be found at kleertjes.com. It is the largest web store in the Netherlands in this area. The extensive assortment and high visitor numbers call for high performance. Even at peak traffic. kleertjes.com and ConnectingTheDots have been working together successfully for a couple of years.
The heart of the kleertjes.com web store is formed by the PIM section. Raw product data from ERP (ACA’s Retailium based on Microsoft Navision) is read into PIM where it is efficiently enriched including added product features, appealing product descriptions and images.
kleertjes.com customers can easily navigate through the assortment or search it using faceted search and sorting. And of course kleertjes.com is implemented responsively, for a perfect display for phone, tablet and PC. With the rule: phone first.
PIMeCommerce and Welkoop
You can tell that Welkoop understand pets and gardens as soon as you visit the web store or enter one of their 150 shops. This feel matches Welkoops ambition to be the brand for pets and gardens, not just because of the knowledge and expertise in their stores, but also on line. Welkoop therefore sketched out a clever omni-channel strategy which was implemented using PIMeCommerce from ConnectingTheDots.
PIM formed the kernel. PIM offers Welkoop a grip on the product data and the option to optimise and supplement it, with tips, for example. In the PIM section products from different suppliers are automatically onboarded and then enriched in PIM with product features and images, etc. Pricing information, promotions and stock status for each branch are synchronised with PIM from the POS system (Aspos from Valk software).
In the Welkoop store clients can consult the product assortment and order online. This is supplemented with (product) advice and information bundled into themes. It is also possible to locate which branches have a product in stock. This is not unimportant in the omni-channel strategy; products can be ordered online for home delivery or for collection by the customer at their physical store of choice. Convenience is what people want.
PIMeCommerce and Sound United
Sound United is a international producer and supplier of high-end hifi equipment in the broadest sense of the word. The focus of Sound United lies in developing innovative audio/video products which exceed the expectations of their clients. Well-known Sound United brands are Denon, Heos and Marantz.
Sound United has set itself the goal of increasing the share of sales from its product portfolio by business clients. To that end a B2B web store was set up based on PIMeCommerce from ConnectingTheDots. Sound United’s business clients can use the B2B web store to make purchases at any time of day. They can also order a customer-specific assortment from the web store which fits within the specific agreed customer prices.
By linking the B2B web store with the underlying SAP ERP system, purchase orders are immediately and efficiently passed through and can then be fulfilled without any interaction with account management or service desk. This allows both the service desk and the account managers to focus on the growth of the target market rather than tying up (and wasting) their time and energy in collecting and booking in orders.
Spare parts are also managed in PIM alongside the Sound United products. The B2B web store has also recently been rolled out in Singapore.
Want to try PIMeCommerce
out for yourself?
Let us know using the contact form. We’ll be happy to tell you all about it.