PIM - how we see it
PIM is, in brief, an abbreviation of the words Product Information Management. You can just go with that, but in our experience PIM is much more than just those three letters. We see PIM as the pathway to control, great product content and therefore growth.
But growth doesn’t just happen. So back to the basics: why do we think PIM is so important? Because a photo and a product description are simply no longer enough to reach and attract visitors. Just as every channel calls for different product content, so does every customer. Storytelling, experience and (therefore) improving product content are more important than ever. However, the question in an organisation is often: who is going to create this? Who manages the process? Which department? And when? Can we get an overview?
The answer is often “no” and “nobody”. The complex production process, or its absence, means that companies are often already discouraged before they even get started. And that is a shame. A real shame. Because once there is a proper overview of the production process, when order is created from chaos, the dots are joined, when there is control, a single central source from which everything can be managed and organised, we have tranquility and control. Space to improve product content, the path to great product content and hence to growth. And we can give that to everyone.
PIM - why ours
It is relatively easy for us to say that we allow everyone to produce great product content, since we know that it is possible with our PIM solution. And this is not intended arrogantly, but it is more than useful that our knowledge and years of experience have provided important insights.
Such as the awareness that a one-size-fits-all PIM solution is not enough. Creating product content is human work. And often multiple departments are involved. A PIM solution which really gives added value is set up so that that the ideal product process of a organisation is simplified. From fashion to bicycles and children’s clothes to child seats: the ideal product process is set up for a customer based on the standard PIM software.
We know how to bring order out of the chaos of different sources, products, price lists, suppliers, departments, logistics and people. We organise, define, connect, and then export this to other sources and channels. By thinking through all levels with our clients, we come up with smart tricks to help our clients to work smart themselves using ConnectingTheDots PIM.
We don’t just have technical knowledge, we know how people work. And from that we know that the people in the company are more important than the solution. And that is the added value of ConnectingTheDots and our PIM.
PIM - who is it for?
Every organisation is different, every production process is different, every need is different. We know that. That means that the PIM solutions for our clients (wholesalers, brand owners and retailers) are never the same either, simply because the product information which each wishes to share with their customers or supplier is different.
For brand owners (manufacturing companies) it is important for there to be a single system with which product information can be with shared with their purchasers. It is important that brand owners clients’ receive appropriate product information which does not not just provide findability and sales, but also strengthens the owner’s brand.
For wholesalers the entire picture is different. They need to be more dynamic and see if (and how) their suppliers can provide improvements to product content and – of course – conversions. Where there is a dynamic of many different suppliers, they all provide differently constructed product content.
Lastly, a retail organisation has, just like wholesalers, multiple sources and suppliers offering as many different products and as much different product content. Collation, structured storage and optimisation of this product content is a key requirement here in order to be and stay found and to lead consumers to buy.
The benefits of ConnectingTheDots PIM
The ConnectingTheDots PIM Graphical User Interface (GUI) has been developed to manage and optimise content quickly and easily.
Any product and large numbers.
Whether it’s products, parts or accessories: ConnectingTheDots PIM has been developed to manage large quantities.
PIM connects to the customer’s product process.
Which department in your organisation will be the first to start enriching products within your organisation? ConnectingTheDots PIM is tailored to your ideal product process. This ensures that PIM benefits every department that is part of the product process.
Stock holding and longtail.
In ConnectingTheDots PIM, both stock and longtail products can be managed.
Smart tools in ConnectingTheDots PIM help you to create great product content.
Connect new sources of product content time and time again, including suppliers, and link new sales channels for product content that is being managed in PIM.
Customer case studies
PIM for Accell Group
Accell Group is a listed company which operates internationally in the middle and higher segments of the market for bicycles, parts and accessories.
Accell uses PIM to manage product information for bicycles, accessories and components alike. This way Accell has created a single model of product information in place of many. Before a new product can be published from PIM to the connected channels such as brand sites and the web store, the product content must be supplemented with marketing information. Think here about product descriptions, additional product features, images and USPs. Different information has to be added for bikes than for components. For example, information on applications for products. And this is also handled by different teams.
Together with Accell ConnectingTheDots looked at how the product process of enriching and then publishing product content woudl work best, for bicycles, accessories and components alike. The optimised process was then implemented in PIM. The result for both product marketers and e-commerce professionals was to develop an ideal environment for product information management and enrichment. This gave the Accell Group the opportunity to expand into new markets and towards new clients.
PIM for KPN
KPN is a leading supplier of ICT services. With an extensive package of products and services, KPN uses various brands to serve a large number of different client groups both at home and abroad. From prepaid phone calls in the USA to interactive HDTV in the Netherlands.
KPN uses PIM to manage product master data and product information. One important aspect is automatic onboarding of product information in PIM, which is provided by various external suppliers. During this onboarding process, product classification and alignment is performed. This way, after onboarding new product information there is what can be considered a standardised notation for product information and product master data.
Subsequently the product information is prepared for publication by various different departments in PIM using a product process optimised for KPN. A “single source or truth” is created for KPN when it involves product information and product master data. KPN has also been able to use PIM to get a grip on the product assortment that it can and wishes to offer its customers.
PIM for Van Wijhe Verf
Koninklijke Van Wijhe paint brings colour to your life. It is a Dutch manufacturer of quality paint which is used in the Netherlands and far beyond. For consumers Van Wijhe Verf offers the Wijzonol brand, with the Ralston brand for the trade market.
Van Wijhe Verf uses the PIM environment to manage product content for both brands. Product marketers work in PIM to enrich the product content for use on the website, price lists and on- and off-line marketing materials, in different languages for different markets. From PIM marketers are also able to generate factsheets in PDF format, for example for use in shops, at events or on line.
By using PIM Van Wijhe Verf has an efficient way of supplementing its product content from a central source with marketing information, labelling information and images. This makes a significant contribution to shortening the time to market of NEW PRODUCTS and the optimising product presentation.
Want to try PIM out for yourself?
Let us know using the contact form. We’ll be happy to show you.