By Luna Markerink, Sales Consultant
How AI makes your product data more efficient and prevents frustration.
You work with product information every day, yet every new collection, expansion or channel adjustment causes delays. Suppliers provide data in various formats, enrichment is handled manually and translations take days. By the time a product goes live, your competitors have already overtaken you.
The hard truth is: the product data chain in many organisations is too slow to keep up with today's market dynamics.
Growth requires more than a solid PIM system.
What you need is a smart, scalable approach: a way of working where AI and automation help you operate faster, more consistently and with less manual work, all while maintaining full control.
In this article, you will discover how to accelerate your entire product data chain using AI, our Control over product data solutions and a robust Product Information Management foundation: whether you use your current system or ours. This creates the space for growth, innovation and operational peace of mind.
Where product data goes wrong.
Without AI, processing product data is slow and prone to error. You are dependent on manual edits, ranging from complex spreadsheets to repetitive copy-paste tasks. Typical signs that your chain is inefficient include:
- Supplier data must be cleaned manually
- Product attributes are not standardised
- Texts are written and translated product by product
- New products take days or weeks to go live
- Errors or gaps are only discovered after publication
In an age where speed determines success, these delays pose a strategic risk, not just an operational one.
What AI adds to your PIM system.
An AI-powered PIM addresses the specific points in your product data chain where most time is lost. The system learns from your data structure, understands context and helps your team work faster, more consistently and smarter.
Automated processing of supplier data.
AI reads and interprets unstructured files. Whether you receive a PDF, Excel file or XML feed: attributes, values and hierarchies are automatically recognised and processed. Here, the Import & Onboarding component of the PIM platform plays a central role. This tool ensures you can effortlessly import, structure and enrich supplier data, regardless of the format or frequency.
Smart categorisation and attribute mapping
Your AI PIM recognises categories and attributes even if they vary by supplier. New products are immediately classified and enriched correctly.
Generate product copy automatically
Based on product data, AI automatically generates commercial copy in the correct tone of voice, including SEO elements. Translation also happens at lightning speed while preserving context.
Quality control
AI identifies missing values, illogical combinations or anomalies before a product goes live. This allows you to catch errors before they reach your customers.
What it delivers in practice
Organisations that integrate AI into their PIM system realise tangible improvements across the chain:
- A significantly shorter time to market
- Up to 70% less manual work
- Fewer errors and higher data quality
- Greater output from the same team
You do not need to hire extra capacity to grow: your team simply becomes more productive.
How does AI improve product data quality?
AI improves product data quality by automatically detecting and correcting inconsistencies, duplicate entries and missing attributes. This reduces human error and ensures consistency across all sales channels.
What is the impact of AI on the Digital Product Passport?
AI is crucial for the Digital Product Passport (DPP) by assisting in the collection, processing and presentation of the detailed data required. This ensures compliance and transparency throughout the supply chain.
But is AI reliable?
It is a valid concern. Our vision is that AI supports your team, but you remain in control. In our PIM platform, you set the rules. You maintain visibility into what the AI is doing and can adjust the output whenever necessary.
It is not a black box, but a smart assistant that strengthens your processes: transparent, verifiable and safe to deploy.
Our approach: AI, PIM and Import & Onboarding.
At ConnectingTheDots, we believe that AI is only effective if the foundation is right. That is why we combine powerful AI agents with a future-proof PIM platform and our unique Import & Onboarding capabilities. This trinity forms the engine of a modern product data chain.
- Importing external data with Import & Onboarding
Our Import & Onboarding pulls data from various sources, recognises the structure and automatically converts it into usable, cleaned and enriched product information.
- PIM as a central hub
Manage all product data from a single environment. AI supports you in enriching, structuring and validating information.
- Modular AI applications
You choose where to deploy AI: for copy, translations, data quality or categorisation. It is built to be modular and scalable.
Want to see how this works in practice?
Request a demo of our PIM platform with Import & Onboarding and AI capabilities. In 30 minutes, you will see:
- How to automatically process and structure supplier data
- How AI generates, translates and checks product copy
- How to publish faster, reduce errors and gain more control
More about AI product data efficiency
In practice, AI product data efficiency ensures that product information becomes available faster and more consistently. By placing efficiency at the heart of your strategy, you reduce the risk of errors and accelerate your time to market. A well-considered approach to AI product data efficiency makes your organisation more scalable and future-proof.
How does ConnectingTheDots help with implementing AI in PIM?
ConnectingTheDots integrates AI into its PIM platform, specifically within the Import & Onboarding component, to automate and streamline data import and processing. This optimises your product data flow and increases overall efficiency.