Primera manages its assortment and product data with a fixed data model and approval workflows.
- Family-level data model
- Workflows & approvals
- Assortment management
Trusted by leading companies and brands
Product data shouldn't get stuck in a system. From the source, we keep data moving: importing, enriching, validating and publishing in one continuous flow. From supplier data to complete, sales-ready product information.
From supplier to channel
From supplier data
to sales-ready product data.
Seven components of our PIM system. One continuous product data flow. From supplier data to sales-ready product information.
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FOR ORGANISATIONS THAT WANT TO GROW
Retail scales when product data flows reliably to bol.com, Amazon and your own webshop. Most PIM platforms only start after the import; we start at the source: supplier files, certificates and content that need structure first.
Explore this industryWhy ConnectingTheDots
The difference is not in the PIM system.
It is in what comes before.
Most PIM systems only start after the import. ConnectingTheDots starts with the supplier data. That way, data is structured, validated and automated first, before it moves further into the flow.
| Aspect | Traditional PIM | ConnectingTheDots |
|---|---|---|
| Starting point | Import into the PIM | Supplier feed |
| Supplier data | Prepared manually first | Part of the flow |
| Structure | After the import | Before and during onboarding |
| Automation | Mainly inside the PIM | From source to channel |
| Scaling | More products = more work | More products, same process |
So your PIM is not the starting point. Good product data starts one step earlier.
Workflows & AI
Automate the flow. Stay in control.
From import to publication, you know exactly what happens to your product data. Rules, workflows and quality checks monitor every step. Your team only steps in for exceptions and approvals.
Connecting systems is one thing.Making data flow properly is another.
Whether product data comes in from SAP or Dynamics, or needs to go to Shopify, bol.com or Amazon: we make sure the data is right along the way. The platform brings data into the right structure, validates what comes in and makes sure systems connect. Where relevant, in line with international standards such as GS1 GDSN.
Our PIM system connects to your webshop, ERP and DAM. Popular integrations: Shopify, Magento, WooCommerce, Dynamics 365, SAP Business One, Exact, Bynder and GS1 / Qmica.
All integrationsScalability
The challenges hardly change. They just get bigger.
More suppliers
Connect new suppliers without processing every feed manually all over again.
More products
Process more SKUs and updates with the same structure, rules and workflows.
More channels and markets
Meet channel- and country-specific requirements from one product data foundation.
More AI
Apply AI to complete, structured product data instead of raw source data.
More suppliers, products, channels and AI applications do not have to mean more manual work. ConnectingTheDots lets the same product data flow scale with you.
Product data flow in practice.
This is how customers use ConnectingTheDots to structure supplier product data, automate manual work and bring product information to their channels at scale.
Wehkamp manages product data from one central foundation and publishes it across multiple sales channels.
- Channel-specific publishing
- Central product data foundation
- AI enrichment
ANWB works with a scalable data model and clear governance for managing and publishing product information.
- Scalable data model
- Governance & roles
- Fixed publishing flows
Supplier product data is brought together and normalised into a consistent product data foundation for further processing and publishing.
- Supplier data normalisation
- Automated import
- One product data foundation
Curious where
your product data gets stuck?
Send us a supplier feed. In 30 minutes, we'll show you where manual work creeps in, where product data gets stuck and what you can automate.
- 30 minutes, no sales pitch
- We look at your own product data
- Practical advice on where you can improve
Frequently asked questions about our PIM system.
Is your question not listed? Get in touch
A PIM system (Product Information Management) is software for managing all your product data centrally: attributes, variants, media and channel variants. From one source, you publish consistent product information to your webshop, marketplaces, ERP and partners.
ERP manages transactions and master data (price, stock). DAM manages digital assets (images, video). MDM safeguards unique records. PIM specialises in commercial product information and connects these systems: it collects data, enriches it and publishes it to every channel.
With ConnectingTheDots, a first go-live is often achievable within 6 to 10 weeks. Thanks to our data onboarding and standard connectors, import, modelling and publishing go live faster than with traditional implementations.
From mid-market to enterprise. Our customers range from growing retailers to leading brands such as Wehkamp, ANWB and de Bijenkorf. The architecture scales as your operation grows.
We integrate with common e-commerce platforms, ERP systems and marketplaces, and provide an open API for custom integrations. See the integrations page for the current overview.
AI only helps when your data is structured and reliable. AI on top of messy supplier data only speeds up the errors. We put structure, validation and governance in place first, then apply AI where it adds value: translation, categorisation, missing attributes and product copy.
Yes. Our PIM system is PIM software for B2B and B2C: from wholesalers with a B2B portal to retailers with their own webshop and marketplaces. As a PIM solution it also manages the product data your suppliers deliver, so your assortment is right in every channel.