Stay in control of your brand content
Copy, specifications, images and documents come together in one governed source for every product.
Brands & manufacturers
Brands & manufacturers: brand consistency starts before your PIM.
Product content is created in many places: across product teams, marketing, suppliers and local markets. We bring specifications, images and copy together before your PIM and make sure every channel receives the right, approved version. That way, your brand stays consistent as you grow across products, markets and channels.
Trusted by organisations with complex product data
WHAT FLOW DELIVERS
Less friction. More brand consistency.
Automate recurring content work
Enrich, translate, check and approve product content automatically wherever possible, so your team can focus on exceptions.
Give every channel the right content
Retailers, marketplaces and online stores get exactly the product information, images and copy they need.
Scale without extra content chaos
Add products, brands, languages, markets and channels without your operational content workload growing at the same pace.
A familiar situation
Brand consistency starts before your PIM.
Most friction appears before product content is ready to publish: while collecting, enriching, aligning and approving copy, specifications and imagery.
Product content is spread across multiple places.
Copy, specifications, images and documents are scattered across teams, spreadsheets, drives and systems.
Every channel asks for a different version.
Retailers, marketplaces and online stores each have their own requirements for fields, copy, images and formats.
The same checks, time after time.
New products, languages and markets mean enriching, checking, aligning and approving content all over again.
Growth makes brand consistency more complex.
More products, brands, languages, markets and channels create more versions, exceptions and operational content work.
How we approach it
From product data to consistent brand content.
Bring content and specifications together
Copy, specifications, images and documents come together in one manageable product data structure.
- Centralise product information
- Structure fields and content
- Link assets to products
Make content complete before publishing
Product content is enriched, translated, checked and approved before it goes to market.
- Enrich content
- Check data quality
- Use AI where it saves time
Give every channel the right version
Retailers, marketplaces and online stores get exactly the product information, images and copy they need.
- Apply channel rules
- Adapt content per market and channel
- Reuse publishing flows
How product data flows for brands,in practice.
From central product content to retailers, marketplaces and your own channels. This is how ConnectingTheDots helps brands and manufacturers manage product information consistently and get it to market faster.
One central source for consistent product content
iiyama manages product information centrally, so specifications, content and assets are consistently available across markets and sales channels.
- Brand consistency
- Multichannel
- Central product data
For brands & manufacturers
Keep your brand consistent across every channel
Work from one governed product data source for retailers, marketplaces, online stores and international markets.
One brand story
Approved content as the basis for every channel.
Localise faster
Reuse product content across languages and markets.
Less channel work
Use the same source and automatically adapt content per retailer or channel.
- Content governance
- Localisation
- Publishing
MORE MARKETS, MORE CONTROL
What does consistent product content deliver?
Bring launches to market faster
Move new products and variants through the same controlled flow from source to retailer, marketplace and online store.
Work from one approved content source
Manage copy, specifications, images and assets from one up-to-date source for retailers, distributors and your own channels.
Scale without scaling your content workload
Reuse rules, content and workflows as you add products, languages, markets and channels.
SOLUTIONS FOR BRANDS & MANUFACTURERS
Solutions for brands and manufacturers.
Brands and manufacturers use these solutions to manage product content centrally, keep it consistent with their brand and distribute it at scale across markets and channels.
Curious where
your product content gets stuck?
Send us a product feed or a sample of your product content. In 30 minutes, we’ll show you where manual work builds up, where inconsistencies occur and what you can automate.
- 30 minutes, no sales pitch
- We look at your own product data
- Practical advice on structure, content and distribution
Frequently asked questions.
Can't find your question? Get in touch
A PIM system helps brands and manufacturers manage product information, copy, specifications and assets centrally, enrich it and distribute it in a controlled way to retailers, marketplaces and their own channels.
By working from one approved product data source. You decide which copy, images and specifications are used and deliver the right version to each retailer or channel.
AI can help enrich, translate, classify and check product content. Your team stays in control through workflows and approval before content is published.
Yes. From one central source, product information can be adapted automatically to the fields, formats and content requirements of different retailers, marketplaces and other channels.
Yes. You can use a shared product data structure and at the same time apply your own content and rules per brand, language, market or channel.
Yes. Product content can be managed centrally, translated and adapted per market or channel. That way you can add new countries and sales channels without rebuilding your entire content process.