What is Product Information Management?

Product Information Management (PIM) is the central management, structuring and control of product information. Data from sources such as ERP, suppliers and marketing comes together in one environment, so you can work from one reliable product foundation.

What is the difference between a PIM and an ERP?

An ERP mainly manages transactional data such as prices, stock and item codes. A PIM manages the rich product information your sales channels need, such as titles, attributes, descriptions, images and classifications.

What if sources contradict each other about the same product?

ConnectingTheDots places values from different sources side by side. For each attribute you see where they differ and decide which source leads. That choice can then remain in place as a rule.

How do I decide which source leads?

It can vary by attribute. The price might come from the ERP, the EAN from the supplier and the commercial title from marketing. That way you build one valid product version from multiple sources.

How do I know whether my product information is complete?

You can define rules and validations that product information must meet. This shows which data is missing, inconsistent or still needs attention before a product can move further through the product data flow.

How long does it take to implement a PIM?

That depends on your data model, the number of sources, integrations and the complexity of your product data. We assess this upfront and use it to plan the setup and implementation.

Product Information Management

Three sources tell you
different things about the same product.
We resolve that conflict.

Price from the ERP. Title from marketing. EAN from the supplier. ConnectingTheDots places conflicting values side by side and lets you decide which source leads for each attribute. The result is one valid product version that can flow everywhere.

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ERPPrice & stock

SupplierEAN & specs

MarketingTitle & imagery

Product

SKU-4821 · Gaming monitor

Price · leading: ERP

€249.00vs€259.00

Title · leading: Marketing

ASUS ROG Strix 27"vsROG Strix XG27AQ

EAN · leading: Supplier

4711081234567vsNot filled

Validated output · 1 approved product version

Leading source per attributeReady to publish

These organisations rely on ConnectingTheDots for their product information

Source conflicts in practice

Three sources. One valid value.

One product, four attributes, three sources. We do not merge values blindly. You see the differences side by side and decide which source leads for each attribute. That choice stays in place.

Attribute	ERP	Supplier	Marketing	Leading
Price	€249.00	€259.00	€249.00	ERP
Title	ASUS ROG 27"	ROG Strix XG27AQ	ASUS ROG Strix 27" QHD gaming monitor	Marketing
EAN	—	4711081234567	—	Supplier
Main image	—	front-01.jpg	studio-hero-02.jpg	Marketing

Sources change. Your choice of the valid value stays in place.

PRODUCT INFORMATION MANAGEMENT

One choice.The same product data everywhere.

Define which source leads for each attribute. ConnectingTheDots then applies that choice consistently, so the same validated product information flows to every channel, for both B2C and B2B.

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HOW IT WORKS

The building blocks behind your PIM.

From daily product management to assets and portfolio planning. These apps work together to manage product information in one connected environment.

Product Management

View and edit product information directly in the PIM, one product at a time or in bulk. From a single manual change to mass editing for larger updates.

DAM

Manage images, manuals, documents and videos and link them directly to your products.

Catalog Management

Manage your product portfolio and plan changes to assortment and catalogue over time.

A new requirement? Extend your PIM without reorganising your product data.

Two things we do differently.

No black box. ERP, supplier and marketing stay visible side by side. You decide which source leads for each attribute.

Rules where possible. Set source preferences and validation rules once. The platform then applies them consistently and only escalates exceptions to your team.

One reliable source of product data,
proven in practice.

MULTI-BRAND

2.5M+ SKUs

Managed centrally from one product data foundation and published to multiple sales channels.

OMNICHANNEL

1source

Product information managed centrally for different countries, channels and sales events.

OMNICHANNEL

70+ stores

One central environment for product information, used for both online and in-store sales.

TWO BRANDS

2retail formats

Product information managed centrally for Electro World and Dé Witgoed Specialist using one product data foundation.

How consistent is your product data, really?

Send us an export of your product data. We show you where information is missing, where sources contradict each other and which choices are needed for one valid product version.

Send us your product dataAnalyse my product data Take the Product Data ScanOr start with the Product Data Scan (2 min)

We check your product data for completeness and contradictions
You see where ERP, supplier and marketing contradict each other
You get a clear view of what it takes to build one reliable source of product data

Frequently asked questions.

Can't find your question? Get in touch

Three sources tell you different things about the same product. We resolve that conflict.