Manage once, use everywhere
Manage shared product data centrally and stop the same information being maintained separately per brand.
Multi-brand Product Operations
Manage all your brands from one product base.
As the number of brands grows, so do the structures, permissions and exceptions. We bring product data together in one scalable base, while each brand retains control over its own content, channels and responsibilities.
Organisations that manage multiple brands from one base
More brands, one foundation
What does centralised brand management deliver?
Each brand keeps its identity
Keep language, tone of voice, assortment and channels separate, without losing the benefits of one central base.
Build on what's already there
Reuse data models, connections and workflows to speed up the setup of each new brand.
Sound familiar?
More brands can quickly lead to more fragmentation.
Without a shared foundation, your growing brand portfolio also means more systems, processes and versions of product information.
Every brand creates its own environment
Product data, connections, ways of working and knowledge end up scattered across different environments.
The same data gets managed again and again
Shared product information gets entered, checked and maintained separately per brand.
Collaboration becomes needlessly complicated
Teams either have too much access, or lack exactly the product information they need.
Every new brand starts almost from scratch
Data models, workflows and channel setup get rebuilt every time.
How we approach it
Central where possible, brand-specific where needed.
Manage shared data just once
Bring attributes, categories and relationships together in one base every brand can use.
- Central product core
- Shared taxonomy
- Reusable connections
Let each brand keep its identity
Add the content, assortment rules and channel choices that are specific to each brand.
- Own brand content
- Own assortment
- Own channel choices
Give every team the right level of access
Decide per brand who can see, change and approve what, without losing the central overview.
- Permissions per brand
- Approval flows
- Reporting across the portfolio
Less manual work. Faster to market. More control.
When product data flows well, manual steps disappear, assortments become sales-ready faster, and you stay in control as you grow.
Wehkamp and Kleertjes.com work from one shared product base.
- 2 brands
- 2.5M+ SKUs
Wildkamp automatically brings supplier data together into sales-ready products in one central environment.
- Automatic import
- One central source
Organising product management centrally with short lead times for garden and growing products, towards growers and retailers.
- One central product base
- Shorter lead times
Managing product data centrally and publishing to webshops, stores, marketplaces and affiliate platforms.
- Multiple sales channels
- One central product base
Managing over 1 million technical products from one clear, reliable structure.
- 1M+ items
- Complex technical data
Technical architecture
How product data flows through one foundation.
01 · Import
Bring all brand sources together
Process product data from different brands, systems and formats into one standardised flow.
Technical
- Feeds
- APIs
- Legacy systems
AI bonus
- Recognises overlap and differences between brand structures
02 · Data model
Share what's the same, separate what differs
Define the shared product core once and extend it per brand where needed.
Technical
- Core model
- Brand extensions
- Inheritance
AI bonus
- Suggests shared attributes and mappings
03 · PIM
Manage centrally and per brand
Work from one product base, with its own content, assortments and context per brand.
Technical
- Central product data
- Brand context
- Data scopes
AI bonus
- Flags missing or inconsistent brand data
04 · Workflows & AI
Route work to the right team
Route tasks, checks and approvals to the right people within every brand.
Technical
- Workflows
- Roles & permissions
- Approvals
AI bonus
- Summarises differences and makes suggestions within brand rules
05 · Publishing
Publish the right variant
Send the right content from the same product base to every brand, channel and market.
Technical
- Webshops
- Marketplaces
- Feeds & APIs
AI bonus
- Checks completeness before publication
06 · Reporting
Stay in control of each brand and the portfolio
View quality and progress per brand and compare developments across the whole portfolio.
Technical
- Brand dashboards
- Portfolio KPIs
- Quality reports
AI bonus
- Recognises patterns and inconsistencies across brands
07 · User management
Give every team the right access
Decide per brand, team and role who can see, change and approve product data.
Technical
- Roles & permissions
- Data scopes
- Teams
AI bonus
- Flags unusual access and usage patterns
08 · Let’s talk
How does this work for your brand portfolio?
We look at how your brands manage product data today and where one shared foundation makes management simpler and more scalable.
- 30 minutes, straight to the point
- Not a standard demo
- Specific to your situation
Where does duplicate work occur between your brands?
We map out which product data, connections and workflows you can organise centrally, and where individual brands need their own flexibility.
- Analysis of your brand portfolio
- Insight into shared and unique product data
- Concrete opportunities to centralise management
Frequently asked questions.
Can't find your question? Get in touch
No. You work from a shared base, but can add your own attributes, content and structures per brand where needed. This creates one reliable product base without every brand having to become identical.
With roles, permissions and data scopes you decide per brand and team who can see, change or approve product data. That way, you can work centrally without losing control at brand level.
Yes. Start with one brand and expand step by step from there. Data models, connections and workflows that are already set up can be reused for each new brand.
Yes. Language, tone of voice, assortment, channel choices and market variants can differ per brand, while shared product data stays central. Wehkamp shows how that works in practice.
Less duplicate management, more control over product data, and faster onboarding of new brands or formulas. You build on what's already there with each new brand.