Work with what your suppliers send you
Excel, CSV, XML, APIs and data pools come in as suppliers provide them, without manual reformatting first.
Wholesale & distribution
Wholesale & distribution: the bottleneck is before your PIM.
Dozens of supplier feeds, customers asking for different formats and a product range that keeps growing. We structure product data at the source and automatically route it to your PIM and sales channels. So your product data keeps flowing as your supplier base and product range grow.
Trusted by organisations with complex product data
MORE SUPPLIERS, MORE CONTROL
What does structured supplier data deliver?
Automate recurring product data work
Structuring, mapping, enriching, translating and validating happen automatically wherever possible, leaving your team to handle exceptions.
Deliver data where it needs to go
Every system, channel and customer gets the right product information, in the right structure and format.
Grow without adding product data workload
Add suppliers, products, brands, customers and channels without your operational workload growing at the same pace.
A familiar situation
The complexity starts before your PIM.
Most delays happen while collecting, structuring and preparing product data for sale, before it ever reaches your PIM.
Every supplier sends data differently.
Excel, CSV, XML, APIs and data pools arrive in different structures, naming conventions and quality levels.
Every channel asks for something different.
Webshops, marketplaces, customers and in-store channels each require different fields, formats and content.
The same steps, over and over.
A new collection, supplier or product range change means checking, correcting, mapping and completing the same work again.
Growth brings more exceptions.
More suppliers, products, brands, customers and channels keep adding exceptions and operational work.
How we approach it
From supplier data to sales-ready product information.
Bring every source into one structure
Every supplier delivers data differently. We map fields, values and categories into one workable data model.
- Map fields automatically
- Normalise values
- Translate categories
Make data complete before publishing
Missing information is added, validated and enriched automatically wherever possible.
- Enrich content
- Check data quality
- Use AI where it saves time
Send every customer and channel the right data
Your webshop, marketplaces, customers and in-store channels receive exactly the product information they need, in the right format.
- Apply customer and channel rules
- Transform fields and content
- Reuse publishing flows
Product data flow in wholesale,
in practice.
From supplier feed to customer-specific product information. This is how wholesalers and distributors use ConnectingTheDots to keep large product ranges manageable and move product data to customers and channels faster.
From supplier data to sales-ready products
Wildkamp automatically turns supplier data into sales-ready products in one central environment.
- Automated import
- One central source
- Sales-ready product data
One source, clear workflows
Royal Houweling, a specialist in horticultural and cultivation products, manages product data centrally and routes tasks automatically to the right teams, from purchasing to copywriting.
- Task-driven work
- One source of truth
- Seasonal collections
All brands, one central product data source
ALL SPORT GROUP, distributor of sports and lifestyle brands, centralises product data for all its brands and keeps it up to date across webshops, retailers and marketplaces.
- Multi-brand
- One central source
- Channel-specific publishing
Control over millions of items
Wilmink manages a product range of more than 1 million items. Product data from multiple sources is structured centrally and prepared for efficient distribution across customers and channels.
- 1M+ items
- Data model
- Product data flow
Bringing supplier feeds together
Azerty processes product data from dozens of supplier feeds. Different structures are mapped into one consistent product data flow toward PIM and sales channels.
- Supplier feeds
- Mapping
- Supplier onboarding
MORE SUPPLIERS, MORE CONTROL
What do you gain from structured supplier data?
Process supplier data without extra manual work
Let files and feeds run through the same controlled flow, regardless of format, supplier or frequency.
Work from one up-to-date product data source
Manage product information from one validated source for customers, channels and partners.
Grow without increasing your product data workload
Reuse existing rules, mappings and workflows as you add suppliers, expand your product range and open new channels.
SOLUTIONS FOR WHOLESALE & DISTRIBUTION
Solutions for wholesalers and distributors.
Wholesalers typically start with these solutions to bring supplier data in through a controlled process, keep product data manageable and move it to customers and channels faster.
Curious where
your supplier data gets stuck?
Send us a supplier feed. In 30 minutes, we’ll show you where manual work builds up, where product data gets stuck and what you can automate.
- 30 minutes, no sales pitch
- We look at your own supplier data
- Practical advice on what you can automate
Frequently asked questions.
Can't find your question? Get in touch
A PIM system helps wholesalers centralise, enrich and distribute product information from multiple sources. It creates one reliable source for the product data customers, retailers, marketplaces and other channels need.
Supplier data from Excel, CSV, XML, APIs and data pools can be mapped into one consistent structure and validated before it moves further through the product data flow.
ERP mainly manages transactional data such as stock, pricing and orders. PIM manages the rich product information needed to make products complete, consistent and ready for sale.
Yes. From one central product data structure, you can apply different fields, content and formats for customers, retailers, marketplaces and other sales channels.
By reusing rules, mappings and workflows, product data work does not need to grow at the same pace as your number of products, suppliers and channels.
Yes. This is a key part of the ConnectingTheDots approach. Supplier data is structured, mapped, validated and enriched before it reaches PIM and the rest of the product data chain.