Make product data ready for every channel
Convert one central product base into the fields, categories and requirements of every marketplace.
Marketplace Expansion
One product data set, ready for every sales channel.
Every sales channel sets different requirements for your product data. We translate one central product base into the right structure, fields and rules per channel, so you expand faster without rebuilding product data every time.
Organisations working with ConnectingTheDots
More channels, one base
What does smart channel expansion deliver?
Tailor content to every channel
Use the right titles, descriptions, attributes and image requirements per channel, without rebuilding your base.
Connect each new channel faster
Reuse mappings, rules and publication flows when you expand into new sales channels.
Sound familiar?
Channel growth gets held back by different requirements.
Every marketplace asks for different categories, fields, images and content. Without a fixed flow, the work grows with every new channel.
Every channel gets its own version
Teams maintain multiple variants of the same product information.
Products don't go live straight away
Missing fields, incorrect categories and channel-specific requirements mean extra corrections before publication.
Channel requirements keep changing
New rules and requirements have to be applied across large parts of the assortment every time.
Every new channel becomes another project
Without reusable mappings, rules and flows, every connection starts from scratch.
How we approach it
One product base, tailored to every channel.
Make product data channel-ready
Work from complete, consistent product information.
- Attributes and media
- Variants and relationships
- Completeness checks
Translate requirements into fixed rules
Define categories, fields and content requirements per marketplace.
- Category mapping
- Required fields
- Content rules per channel
Publish and reuse
Publish product data, process rejections and reuse the same rules.
- Automatic feeds
- Status feedback
- Reusable rules
How customers expand into more sales channels.
These organisations make one product base fit for different marketplaces, webshops, stores and markets.
Managing product data centrally and publishing to webshops, stores, marketplaces and affiliate platforms.
- Multiple sales channels
- One central product base
Managing product data centrally and adapting it for different regions and markets.
- Multiple regions
- Including the Caribbean
Managing product data centrally and making it available for points of sale across the entire formula.
- One central product base
- Many points of sale
Delivering consistent catalogues to all customers from one central product base.
- One central catalogue
- Consistent product data
Managing product data centrally and adapting it for different channels and applications.
- Multiple channels
- One central product base
Technical architecture
How product data flows to every channel.
01 · Select
Decide what goes where
Choose which products, brands or assortments are available per channel.
Technical
- Assortment rules
- Market scope
- Availability
AI bonus
- Flags promising product groups
02 · Map
Link product data to channel requirements
Define categories, fields and values per marketplace.
Technical
- Category mapping
- Field mapping
- Value mapping
AI bonus
- Suggests semantic matches
03 · Adapt
Make content channel-specific
Adjust titles, descriptions, attributes and media per channel.
Technical
- Title rules
- Templates
- Media profiles
AI bonus
- Makes channel-specific content suggestions
04 · Validate
Check before publication
Test every product against the channel's mandatory requirements.
Technical
- Required fields
- Image rules
- Value constraints
AI bonus
- Flags deviations that fixed rules may miss
05 · Publish
Send the right data through
Publish product information via feed, API or scheduled export.
Technical
- API
- Feeds
- Scheduled export
AI bonus
- Checks completeness before publication
06 · Feedback
Route rejections back to the source
Link status, errors and channel feedback to the product.
Technical
- Status import
- Error mapping
- Task routing
AI bonus
- Groups errors and suggests fixes
07 · Scale
Reuse the same base
Reuse mappings, rules and templates when you connect the next channel.
Technical
- Reusable rules
- Channel templates
- Monitoring
AI bonus
- Speeds up subsequent channel setups
08 · Let’s talk
Which channel could you get live next?
We look at how you can expand faster into new marketplaces and sales channels from one product base.
- 30 minutes, straight to the point
- Not a standard demo
- Specific to your channel strategy
Which sales channel do you want to connect next?
We look at one target channel and show what's needed to get your product data live there faster and in a controlled way.
- See what the channel asks of your data
- Discover where data or content is still missing
- Get a concrete connection plan
Frequently asked questions.
Can't find your question? Get in touch
We can prepare product data for marketplaces, webshops, apps, retailers and other digital sales channels. For each channel, we define categories, fields, content rules and the technical connection.
You maintain one central product base. Mapping and content rules determine per channel which product information is used and how it's published.
We adjust the relevant mapping, validation or content rule in the channel flow. So you don't have to apply changes manually across your entire assortment.
Yes. From the same product base you can apply different titles, descriptions, attributes, images and other content requirements per channel.
Before publication we check product data against required fields, values, categories and other channel requirements. Rejections can be fed back, making it clear what needs to be adjusted.
Yes. Start with one sales channel, set up the mappings and rules there, and reuse that approach for the next connections. See how that works in a demo.