Harman scales digital growth with a dedicated delivery team.
One team. One platform. Global reach.
HARMAN is a global technology company behind audio brands including JBL, Harman Kardon, AKG and Mark Levinson, and is part of Samsung.
Together with ConnectingTheDots, the company continues to evolve its global digital commerce platform.
Across its brands, multiple initiatives run in parallel, from product launches and lifecycle campaigns to storefronts and self-service experiences.
The challenge is therefore not simply technical delivery. It is coordinating multiple projects across brands, markets and teams without losing momentum or consistency.
ConnectingTheDots supports Harman with a dedicated team combining Salesforce Commerce Cloud expertise, UX and international delivery management.
- Dedicated team: experienced, supporting multiple initiatives
- Salesforce Commerce Cloud: deep platform expertise
- UX focus: on brand consistency and conversion
The challenge: digital growth across multiple brands and markets.
Harman manages a broad portfolio of premium audio brands operating across different markets and languages.
Digital initiatives rarely exist in isolation.
A new storefront touches design, content, commerce and technology. A product launch requires coordination across multiple teams. A change in one market can affect shared platform components.
As more initiatives run in parallel, dependencies between teams, technologies and timelines become more complex.
The challenge was therefore to move beyond project-by-project delivery and create a more consistent operating model.
One dedicated team for continuity and pace.
ConnectingTheDots provides a dedicated team that works closely with Harman across ongoing digital initiatives.
The team brings together:
- Salesforce Commerce Cloud expertise;
- UX;
- development;
- project management;
- international coordination.
A stable team reduces the need to rebuild context from project to project.
Knowledge of the brands, platform decisions, processes and previous implementations stays within the team.
This makes it easier to move into new initiatives with continuity rather than starting from scratch each time.
Salesforce Commerce Cloud as the technical foundation.
Salesforce Commerce Cloud is a key part of Harman's digital commerce landscape.
ConnectingTheDots supports the ongoing development and optimisation of that platform.
The value comes not just from technical implementation, but from understanding how commerce, UX and scalability need to work together.
New functionality has to fit:
- existing storefronts;
- individual brand identities;
- international markets;
- technical architecture;
- established operating processes.
That requires more than development capacity. It requires a delivery team that understands the relationship between brand, commerce and technology.
From product launches to self-service.
The collaboration covers a wide range of digital initiatives, including:
- redesign implementations for global brands such as JBL and Harman Kardon;
- product registration functionality;
- self-service portals for end users;
- storefronts for premium brands including Mark Levinson and InfinityLab;
- optimised email flows supporting global product launches.
The initiatives vary in scope, but they share the same underlying requirement: every solution needs to fit the brand, the user experience and the existing commerce platform.
Keeping those initiatives within one delivery model creates greater consistency between projects.
UX as part of the delivery process.
At Harman, UX is treated as part of the delivery process rather than a separate layer added at the end.
A premium storefront needs to match the brand's positioning, convert and function well within the existing commerce platform.
A product registration journey needs to be technically reliable and easy to use.
A self-service portal needs to simplify support.
Bringing UX and development together from the outset helps maintain a more consistent digital experience across brands and touchpoints.
Visibility into progress and dependencies.
When multiple projects run in parallel, visibility becomes increasingly important.
ConnectingTheDots uses structured project governance and regular reporting to provide insight into:
- progress;
- open actions;
- dependencies;
- priorities;
- blockers.
This allows teams to adjust earlier, rather than waiting until delivery issues surface at the end of a project.
The result.
Harman has one dedicated delivery team supporting a wide range of digital initiatives.
- one dedicated team across multiple digital projects;
- specialist Salesforce Commerce Cloud expertise;
- consistent UX across different experiences;
- support across multiple brands and markets;
- greater continuity between projects;
- clearer visibility into delivery progress.
The collaboration supports Harman in evolving its digital platform consistently and at scale.
For Harman, ConnectingTheDots is not a separate supplier per project. The collaboration is structured as an ongoing delivery model in which platform knowledge, UX, development and project management come together. A true partnership, in other words. That makes it possible to develop multiple brands and initiatives further from the same digital foundation.