• From €1,250/month
  • Automate supplier data onboarding
  • Test it with your own product feed

Assortment Scaling

More products live, less hassle.

As your assortment grows, getting new products live quickly becomes harder. More supplier data, exceptions and manual work make the product data flow increasingly complex. We bring that flow under control before your PIM, so you can publish faster to your webshop, ERP, checkout and marketplaces without the workload growing just as fast.
Two colleagues in a retail space reviewing the assortment together, one with a tablet and the other with a scanner
Assortment automatically enriched
3x faster to go live
128 products ready to publishOne controlled product data flow

These organisations scale their assortment with ConnectingTheDots

ALL SPORT GROUPANWBAzertyde BijenkorfDozonHarmanHolland OTOI Love SpeelgoediiyamaMasimoPinkcubePrimera

More products, less hassle

What do you achieve with scalable assortment management?

Streamline

Get new products live faster

Let new assortments follow the same controlled route from source to channel.

Centralise

Let every channel work from the same data

Manage product information from one current, validated source.

Reuse

Grow without increasing manual work

Reuse existing rules, mappings and workflows as assortments and channels expand.

Sound familiar?

Assortment growth slows down publication.

Getting new products live takes more and more time due to manual work, checks and handovers. As a result, the operational load grows faster than your assortment.

New assortments take too long

Supplier data doesn't automatically fit categories, attributes and channel requirements. So the manual work keeps growing.

Every channel wants something different

Webshop, marketplaces and other channels set their own requirements. Without a fixed flow, you adjust product data again and again.

Problems surface too late

Missing fields and incorrect values often only become visible just before publication.

Growth means more repetitive work

New products, suppliers and channels bring the same checks and corrections every time. Without reusable rules, the work scales with them.

How we approach it

Built to handle growth without added complexity.

01 · One fixed structure

Bring new products into your structure straight away

Bring data from different sources into one structure first, so your assortment doesn't need to be reorganised with every expansion.

  • Process sources centrally
  • Translate categories and attributes
  • Validate before processing
02 · Rules that scale with you

Manage once, use everywhere

Define data models, completeness and channel requirements centrally and apply them automatically to new products.

  • Fixed data models
  • Completeness per channel
  • Manage rules centrally
03 · Publication as a fixed flow

Get new assortments live faster

Turn product introduction into a repeatable process that keeps working as assortments, suppliers and channels grow.

  • Reuse workflows
  • Apply channel rules
  • Automate publication

How organisations scale their product data flow.

From assortment and brands to sales channels: everything flows from one controlled base.

Wehkamp logo

Managing 2.5M+ SKUs and multiple brands from one scalable product data flow.

  • 2.5M+ SKUs
  • Multiple brands and channels
View the case
de Bijenkorf logo

Keeping a wide, ever-changing assortment manageable while products and collections constantly change.

  • Wide, changing assortment
  • Scalable product content
View the case
Primera logo

Organising a wide assortment centrally and making product information scalable across the entire retail network.

  • Many points of sale
  • One central product base
View the case
Royal Houweling logo

Organising product management centrally with short lead times for garden and growing products, towards growers and retailers.

  • One central product base
  • Shorter lead times
Dozon logo

Processing growing supplier data streams centrally and delivering consistent catalogues to all customers.

  • Hundreds of suppliers
  • One central catalogue

Technical architecture

How your assortment grows without the process growing with it.

  1. 01 · Ingest

    Process more sources without more manual work

    Bring files, feeds and APIs from suppliers together into one standardised data flow.

    Technical

    • Excel & CSV
    • XML & API
    • Incremental updates

    AI bonus

    • Automatically recognises structures and variations in source formats.
  2. 02 · Structure

    Bring new assortments into your structure straight away

    Automatically translate new products, categories and variants into one central product structure.

    Technical

    • Field mapping
    • Category mapping
    • Variant mapping

    AI bonus

    • Suggests field, category and variant matches.
  3. 03 · Complete

    Automatically complete product data at scale

    Apply completeness rules to new products without checking everything by hand.

    Technical

    • Completeness rules
    • Required fields
    • Media checks

    AI bonus

    • Flags missing attributes and content.
  4. 04 · Validate

    Check only what needs attention

    Automate quality checks and route exceptions for targeted review.

    Technical

    • Quality checks
    • Exception handling
    • Change detection

    AI bonus

    • Prioritises deviations that need human review.
  5. 05 · Adapt

    Expand into more markets

    Apply language, content and local rules without building a separate flow for every market.

    Technical

    • Translations
    • Local rules
    • Content variants

    AI bonus

    • Speeds up translation, rewriting and localisation.
  6. 06 · Publish

    Add channels without starting over

    Publish from the same product base to webshop, marketplace, POS and other destinations.

    Technical

    • Webshop
    • Marketplace
    • POS & feeds

    AI bonus

    • Checks completeness against channel-specific requirements.
  7. 07 · Monitor

    Stay in control as volume grows

    Track quality, exceptions and bottlenecks as your assortment, supplier base and channels grow.

    Technical

    • Status feedback
    • Quality reports
    • Workflow queues

    AI bonus

    • Recognises patterns in recurring errors and exceptions.
  8. 08 · Let’s talk

    Where does scalability start in your product data flow?

    We look at where your assortment, supplier base and channels can grow without manual work and complexity increasing at the same pace.

    • 30 minutes, straight to the point
    • No standard demo
    • Focused on your situation
    Discover where you can scale

Ready to scale your assortment faster?

See where product launches are slowing down and which steps you can standardise, automate and reuse.

  • Analysis of your current assortment flow
  • Insight into bottlenecks and repeat work
  • Concrete opportunities to go live faster

Frequently asked questions.

Can't find your question? Get in touch