ANWB brings product data together in one reliable flow.
Better control. More consistent content. A scalable foundation.
ANWB is a Dutch mobility organisation and association with more than 5 million members, active across mobility, travel, insurance and retail.
ConnectingTheDots was selected to manage product information in a more centralised and consistent way. A clear data model, standardised classification and controlled supplier data intake now provide greater visibility across the product data lifecycle, from source data to publication.
The challenge: product information from multiple sources, such as suppliers, distributors and manufacturers.
ANWB's product information came from multiple sources and in different formats.
This made it harder to manage data consistently, created duplicate work and slowed down the go-to-market of new products.
The challenge was therefore not only about managing product information in PIM, but also about how supplier data enters the process in a reliable and controlled way. Automated where possible.
Controlling supplier data upstream of PIM.
ANWB uses Import & Onboarding as the intake layer before product information enters PIM.
This allows ANWB to independently upload, review and enrich raw supplier data before it moves further through the product data flow.
For ANWB, good product data starts upstream of PIM.
One product model for greater consistency.
Within PIM, product information is managed centrally based on a uniform data structure and clear classification.
Teams can review, enrich and prepare products for publication through a standardised process.
This makes it easier to:
- capture product data consistently;
- apply the same quality rules across products;
- manage updates in a controlled way;
- keep product information current.
Read more about Data Model & Structure.
Workflows that reflect how teams actually work.
The product information flow in PIM is configured around the way ANWB works.
Teams can see which products require attention, which steps are still open and when product information is ready for publication.
Notifications and progress reporting provide visibility into the status of the process.
This replaces ad hoc hand-offs with a clearer workflow, helping teams coordinate more effectively.
Automated product enrichment with AI.
New products in PIM are automatically enriched within the workflow by an AI agent, which among other things generates product descriptions.
Employees can of course still fine-tune where needed.
This automation not only increases efficiency, but also speeds up the time-to-market of new products.
Read more about Workflows & AI.
A simpler experience for every role.
Different users need different levels of access and information.
That is why PIM can be configured per role. Users get access to the areas relevant to their work.
Single sign-on simplifies access, while role-based permissions help keep administration controlled and manageable.
This makes ConnectingTheDots PIM usable for different teams without everyone having to work with the same configuration.
The result.
ANWB has control over the entire product data flow.
From supplier data that enters in a controlled way to product information that is enriched, managed and published according to fixed rules. Automated where possible.
- easier supplier data upload and validation;
- consistent product information;
- clear publishing workflows;
- automated product enrichment with AI;
- role-based access and permissions;
- visibility through notifications and progress reporting;
- more room to keep improving product data.
The foundation for this is not only central product management in PIM, but a product data flow in which quality is secured early in the process. And automation is applied where needed.