• From €1,250/month
  • Automate supplier data onboarding
  • Test it with your own product feed

AI Product Data Automation

Automate the product data work you still do manually.

A lot of product data work consists of recurring tasks. AI categorises, fills in attributes, translates and enriches. Your team keeps control over quality and exceptions.
Colleague working on product data while AI enriches product cards on screen
Exceptions handled manually
Team keeps control over quality
AI processes 1,240 productsAutomatically categorised and enriched

Organisations automating product data with ConnectingTheDots

ALL SPORT GROUPANWBAzertyde BijenkorfDozonHarmanHolland OTOI Love SpeelgoediiyamaMasimoPinkcubePrimera

Less manual work, more output

What does controlled AI automation deliver?

Automate

Let AI handle repetitive work

AI suggests categorisation, attributes, translation and content.

Control

Stay in control of the final decision

Every suggestion can be reviewed, edited and reversed.

Standardise

Apply the same rules everywhere

Use fixed instructions and validations across categories, languages and brands.

Sound familiar?

AI only speeds things up once the foundation is right.

Loose prompts don't yet add up to a scalable product data process.

Thousands of products are waiting for content

Writing, translating and filling in content costs teams a lot of time, every single day.

Source data isn't consistent

When fields, values and structures differ, AI output becomes less reliable too.

No one knows what's good enough

Without fixed rules and review steps, it remains unclear what can be processed automatically and what needs human review.

Every task starts with a new prompt

Without fixed instructions and flows, automation stays dependent on one-off actions.

How we approach it

AI as an accelerator in a controlled flow.

01 · Context

Give AI the right foundation

Use your data model, category context and validated source data as the starting point.

  • Fixed fields and values
  • Category context
  • Validated source data
02 · Automate

Let AI do the groundwork

Automate repeatable tasks in your product data flow.

  • Categorising
  • Suggesting attributes
  • Translating and enriching
03 · Control

Only let good data through

Combine AI with validations, review and full traceability.

  • Validation per field
  • Human approval
  • Reversing changes

How customers use AI without losing control.

These organisations automate product data work without losing control over quality and exceptions.

Azerty logo

Processing product data from many suppliers more quickly and preparing it for further distribution.

  • 50+ supplier feeds
  • Less manual processing
View the case
ANWB logo

Checking and enriching supplier data before products move further into the publication flow.

  • Controlled enrichment
  • Faster publication
View the case
Wehkamp logo

Processing large product volumes consistently across multiple brands, sources and categories.

  • 2.5M+ SKUs
  • Multiple brands and sources
View the case
ALL SPORT GROUP logo

Managing product data for multiple sports brands centrally and pushing it automatically to webshops, retailers and marketplaces.

  • Multiple sports brands
  • Automated channel feeds
Rackfinity logo

Importing, structuring and preparing supplier data for IT products for sale automatically.

  • Automated import
  • Fast publication

Technical architecture

How AI works in the product data flow.

  1. 01 · Context

    Give AI the right foundation

    Use the data model, source data and instructions to place every product in the right context.

    Technical

    • Data model
    • Prompt context
    • Source selection

    AI bonus

    • Identifies relevant source information
  2. 02 · Classify

    Place products in the right category

    Automatically link products to your existing taxonomy.

    Technical

    • Taxonomy
    • Confidence scores
    • Review rules

    AI bonus

    • Suggests categories with a confidence score
  3. 03 · Extract

    Extract attributes from source data

    Turn titles, descriptions and other unstructured content into usable attributes.

    Technical

    • Entity extraction
    • Units
    • Source trace

    AI bonus

    • Recognises attributes and values in free text
  4. 04 · Enrich

    Fill in missing information

    Let AI suggest values within the structure and rules of your data model.

    Technical

    • Attribute rules
    • Derived values
    • Templates

    AI bonus

    • Generates suitable values and content suggestions
  5. 05 · Translate

    Translate using product context

    Preserve terminology, category context and brand style per language and market.

    Technical

    • Glossaries
    • Locales
    • Brand rules

    AI bonus

    • Adapts translations to the product, category and brand
  6. 06 · Validate

    Only let good suggestions through

    Test AI output against fixed rules before it's accepted or published.

    Technical

    • Validation rules
    • Human review
    • Audit trail

    AI bonus

    • Flags deviations and uncertainty
  7. 07 · Improve

    Make each new run better

    Reuse approved corrections and examples in subsequent product batches.

    Technical

    • Feedback
    • Rule tuning
    • Versioning

    AI bonus

    • Reuses approved examples as context
  8. 08 · Let’s talk

    Where can AI speed up your product data work?

    We look at which recurring tasks you can safely automate and where human control still matters.

    • 30 minutes, straight to the point
    • Not a standard demo
    • Specific to your product data flow
    Book a call

Which product data tasks could be automated today?

We pick one recurring task and show where AI saves time and safeguards quality, and where human control remains necessary.

  • See where AI saves time straight away
  • Know which checks remain necessary
  • Get a concrete automation proposal

Frequently asked questions.

Can't find your question? Get in touch