Solucious connects PIM and ecommerce for a faster digital operation.
Simpler experiences. Faster releases. More flexibility.
Solucious is a Belgian foodservice supplier serving thousands of professional customers across Belgium and Luxembourg with food and non-food products.
The Solucious ecommerce platform plays a central role in the ordering experience. But making changes to the digital environment and launching new products had become slower than the business wanted.
At the same time, Solucious wanted marketing, product management and sales to work more effectively across the same digital process.
With ConnectingTheDots PIMeCommerce, Solucious brought product data, ecommerce and internal workflows into a more integrated platform.
- Integrated PIM and ecommerce: within one platform
- Faster releases: for products and features
- Better alignment: across marketing, product and sales
The challenge: improving the experience without slowing change.
For Solucious, ecommerce is part of the everyday ordering process for professional customers.
That created two challenges at once.
The customer experience needed to become easier to use, while internal teams also needed a faster way to introduce products, content and functionality.
When every change requires significant coordination or technical effort, the impact goes beyond development. Marketing and product teams also become dependent on the same bottleneck.
The challenge was therefore to improve customer experience and operational agility at the same time.
PIM and ecommerce in one connected architecture.
ConnectingTheDots PIMeCommerce brings product data and digital commerce closer together.
Product information is managed centrally in Product Information Management and used directly across the ecommerce experience through Publishing & Channels.
This makes it easier to:
- maintain consistent product content;
- manage updates centrally;
- introduce new products more efficiently;
- align product information with the customer experience.
The integration reduces the distance between product management and publication.
Releasing and testing new features faster.
An important part of the setup is the ability to evolve the digital platform incrementally.
New functionality can be introduced and tested without every change becoming a large standalone project.
This gives Solucious more flexibility to respond to:
- customer needs;
- commercial priorities;
- new product ranges;
- changes in the ordering journey.
The value therefore lies not only in the initial implementation, but also in how easily the platform can continue to evolve.
Product data as part of the customer experience.
A strong ecommerce experience depends on more than interface design.
Customers need to be able to find, understand and compare products easily. That requires consistent product information.
By connecting PIM and ecommerce more closely, Solucious can manage product content centrally and use it directly in the digital buying journey.
This reduces the risk of product information drifting apart across systems and makes updates easier to manage.
Fewer hand-offs between teams.
The platform also changes how internal teams work together.
Marketing, product management and sales all depend on different parts of the same commerce process. When product data, content and ecommerce are managed separately, teams rely on more hand-offs and dependencies.
Bringing those elements closer together makes it easier to understand:
- where product information is maintained;
- when a product is ready for publication;
- which changes are required;
- which teams need to be involved.
The value is therefore operational as well as technical.
From product data to publication.
A product can only be sold once product information, content and commerce are aligned.
Connecting PIM and ecommerce within the same architecture reduces the number of manual steps between product management and publication.
This gives Solucious more flexibility to move products and updates into the digital experience faster.
The result.
Solucious has brought product management and ecommerce closer together within a flexible digital platform.
- integrated PIM and ecommerce;
- centrally managed product information;
- easier testing and introduction of new products and features;
- fewer dependencies between product, marketing and commerce teams;
- a clearer route from product data to publication;
- a platform that can continue to evolve with changing requirements.
For Solucious, the change goes beyond replacing a webshop or implementing PIM. The value comes from connecting product data, digital commerce and internal workflows.
That gives the business a platform that supports today's ordering experience while remaining easier to adapt as products, customer expectations and functionality change.