Work with data the way suppliers deliver it
Excel, CSV, XML, APIs and data pools come in without suppliers having to follow your structure first.
Retail & e-commerce
Retail & e-commerce: speed starts before your PIM.
Every supplier delivers data differently and every sales channel sets its own requirements. Where traditional PIM platforms start with product data management, ConnectingTheDots prepares product data for publication right from the source.
Retailers keeping their product data flowing with ConnectingTheDots
FROM SOURCE TO SALES CHANNEL
Less manual work. More retail momentum.
Product data automatically sales-ready
Structuring, mapping, enriching, translating and validating happen automatically wherever possible, with less manual work for your team.
Publish exactly what each channel needs
Your webshop, marketplaces and in-store channels all get the same product data, tailored to what each channel requires.
Scale up without extra manual work
Add suppliers, assortments, brands and sales channels without increasing your operational product data workload.
A familiar situation
The complexity starts before your PIM.
Most delays happen while collecting, structuring and preparing product data for sale, before it ever reaches your PIM.
Every supplier sends data differently.
Excel, CSV, XML, APIs and data pools arrive in different structures, naming conventions and quality levels.
Every channel asks for something different.
Webshops, marketplaces, customers and in-store channels each require different fields, formats and content.
The same steps, over and over.
A new collection, supplier or product range change means checking, correcting, mapping and completing the same work again.
Growth brings more exceptions.
More suppliers, products, brands, customers and channels keep adding exceptions and operational work.
How we approach it
From supplier data to sales-ready product information.
Bring every source into one structure
Every supplier delivers data differently. We map fields, values and categories into one workable data model.
- Map fields automatically
- Normalise values
- Translate categories
Make data complete before publishing
Missing information is added, validated and enriched automatically wherever possible.
- Enrich content
- Check data quality
- Use AI where it saves time
Send every customer and channel the right data
Your webshop, marketplaces, customers and in-store channels receive exactly the product information they need, in the right format.
- Apply customer and channel rules
- Transform fields and content
- Reuse publishing flows
Product data flow in retail, in practice.
From supplier data to webshop, marketplace and store. This is how retail and e-commerce organisations use ConnectingTheDots to keep large assortments manageable and publish faster.
Control over assortment and governance
Primera manages its assortment and product data with a fixed data model, clear roles and approval workflows.
- Assortment management
- Workflows & approvals
- Data model
Scalable across brands and channels
Wehkamp manages 2.5M+ SKUs from one central product data base and publishes channel-specific content to different sales channels.
- 2.5M+ SKUs
- Multi-brand
- Channel-specific publishing
One product data flow across channels
ANWB works with a scalable data model and fixed publishing flows to bring product information to different touchpoints in a controlled way.
- Scalable data model
- Governance
- Omnichannel publishing
WHAT FLOW DELIVERS
More speed. More room to grow.
Launch assortments and campaigns faster
Shorten time to market for new products, collections and seasonal changes because fewer manual steps are needed.
Expand without an extra operational layer
Connect new marketplaces, webshops and sales channels without building a separate process for each channel.
Scale without growing your product data team
Process more SKUs, suppliers and brands with the same structure, rules and automated flows.
SOLUTIONS FOR RETAIL & E-COMMERCE
Solutions for retail and e-commerce teams.
Retail and e-commerce teams typically start with these solutions to scale their assortment, channels and time to market.
Want to know where your product data gets stuck?
Send us a supplier feed. In 30 minutes, we'll show you where manual work starts, where product data gets stuck and what you can automate.
- 30 minutes, no sales pitch
- We look at your actual product data
- Clear advice on where you can improve
Frequently asked questions.
Can't find your question? Get in touch
It brings all product information together in one place, from supplier data to customer-facing content, and prepares it for every channel: online, in store, on marketplaces and in leaflets. Less manual work, one source of truth.
New products can go live much faster because supplier data is automatically processed, enriched and validated before it reaches your sales channels. That means fewer manual steps for launches, campaigns and seasonal changes.
Yes. Import & Onboarding processes Excel, CSV, XML and API connections, among others, and can automatically map, validate and enrich fields, values and categories.
A common bottleneck is supplier data that first has to be cleaned, completed and structured manually before anyone can work with it. ConnectingTheDots automates exactly that part of the product data flow.
Yes. From a single product data source you publish channel-specific content to marketplaces and other sales channels. Rules and validations help ensure your content meets each channel's requirements.
You configure the channel once in Publishing & Channels: mapping, required fields and formats. From then on, every new product flows through automatically, without separate exports or spreadsheets.
Yes. A PIM system supports omnichannel retail. Whether a product appears in store, online, on a marketplace or on a digital screen, the product data flows automatically to the right channel in the right format.