• From €1,250/month
  • Automate supplier data onboarding
  • Test it with your own product feed
Samantha Broekert

By Samantha Broekert, PIM Specialist

Optimise your e-commerce with Import & Onboarding.

E-commerce companies face the daily challenge of processing vast amounts of product information. This data arrives from various suppliers in disparate formats, making manual processing a time-consuming task prone to human error. To stay competitive, you need a way to keep this flow efficient and transparent. Good product data starts before your PIM: it begins with a structured intake.

What is the ConnectingTheDots Import & Onboarding component?

Import & Onboarding is a powerful capability that allows you to easily and automatically collect, manage, and distribute product information across all your systems.

Consider a large organisation managing an extensive assortment from dozens of suppliers. Each supplier provides data in a different format, making the manual entry of correct specifications a daunting task. Good product data starts before your PIM, and that is exactly where this component adds value.

With Import & Onboarding, you automate this entire process. You simply connect your sources, map the data from each source to your desired structure, and the system handles the rest. Whether it involves titles, pricing, or high-resolution images, Import & Onboarding ensures everything is automatically routed to your Product Information Management system, ERP, or other critical systems.

Handling any format or destination

Whether your product data arrives via Excel, CSV, JSON, or XML, the Import & Onboarding capability supports it all. Each supplier can deliver data in their own preferred way, and the system ensures it is automatically converted into the correct format for your internal standards. This makes the process significantly more efficient and less susceptible to errors.

At ConnectingTheDots, we operate on an "Any to Any" principle. This means you can route product information from any format to any target system. If you require more granular data in your PIM and a simplified set in your ERP, Import & Onboarding allows you to define exactly which data goes where and in what format.

Beyond sending data to a PIM or ERP, Import & Onboarding can also distribute data from your PIM directly to your online store. This includes popular platforms such as WooCommerce, Shopify, and Magento, ensuring your sales channels always display the most current product information.

Let’s look at the specific advantages Import & Onboarding offers to e-commerce businesses.

How does Import & Onboarding improve my data quality?

The system automatically validates incoming data against predefined rules and standards, eliminating inconsistencies and errors. This ensures accurate, complete, and uniform product information across all your sales channels.

Can Import & Onboarding integrate with my existing systems?

Yes, it is designed to integrate seamlessly with various sources, including ERP systems and e-commerce platforms. It acts as a central hub for your product data, ensuring consistency across your entire architecture.

The benefits of Import & Onboarding for e-commerce.

The Import & Onboarding component provides e-commerce businesses with a distinct competitive advantage. By automating updates and data entry, you spend less time on repetitive manual tasks. This allows you to Launch products faster, which is critical in a market where speed and accuracy are paramount. Import & Onboarding makes managing diverse suppliers and expanding assortments simple and scalable.

Need to Onboard suppliers with an extensive long-tail assortment? There is no need for manual entry. You map the product structure once, and everything is automatically loaded into the designated channel. This ensures you stay up to date while saving valuable time and effort in Product Information Management.

One of the greatest benefits of Import & Onboarding is that it gives you Control over product data. You can configure the data flow exactly how you need it, giving you the flexibility to respond to market changes and specific business requirements. You gain both visibility into your product data and the freedom to manage your processes effectively.

Key benefits at a glance:

  • Faster time-to-market via automated onboarding.
  • Less manual work, leading to fewer errors.
  • Easily scale your assortment with long-tail products.
  • Full control and flexibility over data flows.

Proven in practice

Import & Onboarding is already delivering results for major e-commerce players like ANWB, Wehkamp, and United Retail. These organisations rely on the platform to manage their product information efficiently and integrate it rapidly into their wider ecosystems.

Interested in how Import & Onboarding helped United Retail? Read the case study here!

Download our Import & Onboarding factsheet

To learn more about the technical capabilities, data mapping, and user-friendly interface, download our factsheet and discover how to simplify product data integration.

See Import & Onboarding in action

Curious about how the system works in a real-world scenario? We have a demo environment ready with a realistic dataset. Experience for yourself how easy it is to integrate product data and how much time you can save. Let your product data flow.

We would be happy to show you!

Learn more: Import & Onboarding.

What role does Import & Onboarding play in time-to-market?

By automating data management, it accelerates the processing and publication of new product information. This reduces the time required to get new products live, significantly shortening your time-to-market.