This video shows how to manage closely related products as variants under one parent product.
Managing colours and sizes as separate products creates a lot of duplicate work. A variant structure keeps shared information in one place and the assortment clear.
More on Product Information Management
The product detail page at a glance
Let your product data flow
Enrich product information and manage variants, media and attributes in one place.
Value Added Services (VAS)
Let your product data flow
Add services to your assortment and link them flexibly to products.
Right panel functions
Let your product data flow
Completeness, AI agents and more: everything the right panel on the product page shows.
See how you make product information complete and sales-ready for each channel from one central structure.
