Publishing & Channels
One product dataset. Every channel gets what it needs.
Every channel requires different fields, content and formats. ConnectingTheDots maps one central product dataset to the requirements of each channel, without changing your internal data model.
Publishing is built into the product. Per channel: different fields, different format, different assortment. Push, feed or API. One change flows through everywhere.
Ready to sell
These organisations manage product data with ConnectingTheDots
Publishing in practice
One product. Four sets of rules.
Title, image, category, price and assortment differ per channel. Define those requirements once in a mapping. From then on, ConnectingTheDots automatically translates every change into the right format. That is product data syndication: translating one central product dataset into the structure and requirements of each sales channel.
| Field | Bol | Amazon | Own webshop | Wholesale portal |
|---|---|---|---|---|
| Product title | Channel-specific title rule | Brand + model + feature | SEO title | Internal item name |
| Main image | Marketplace requirements | Amazon requirements | Lifestyle image | Technical photo |
| Category | Bol category | Browse node | Own categories | GS1 / ETIM |
| Price | Consumer price | Marketplace price | Price + promotion | B2B price / tiered |
| Assortment | Selection per market | Selection per market | Full assortment | B2B assortment |
The channel changes. Your data model stays put.
CHANNEL-SPECIFIC LOGIC
The channel changes. Your data model stays put.
Per channel, you define which fields, formats and assortments are needed. That channel logic lives in the outbound mapping, not in your central data model.
If bol.com, Amazon or another channel changes its requirements, you update the mapping. Your product structure stays in place, while the same source continues to feed your other channels.
HOW IT WORKS
The building blocks behind one source, every channel.
Channel Management and Publications prepare product data per channel and publish it in the right format. Commerce platforms and marketplaces adds templates and connectors for every sales channel.
Channel Management
Define which assortment, fields and mapping apply to each channel.
Publications
Publish to each channel via feeds, delta updates or on-change triggers, in the format it requires.
Commerce platforms and marketplaces
Templates and publishing methods for marketplaces and commerce platforms.
A new channel? The same source. Only the mapping changes.
Two choices we make differently.
Channel logic lives in the mapping. A channel changes its requirements? You adjust the mapping. Your internal data model stays put.
Every publication is traceable. You see what was sent, when it was sent and what the result was. Logs and notifications surface issues immediately.
Product data that
reaches every channel.
Does every channel
get what it needs?
Bring your key channels to the session. In 30 minutes, we'll show how one product dataset is mapped to each channel, which requirements need attention and where publishing can be automated.
- We walk through your key channels and requirements
- You see where mappings or fields need attention
- Practical advice on automation and publishing
Frequently asked questions.
Can't find your question? Get in touch